Why Is It Important To Have A Website For Your Business?
Many readers may find the need for this blog questionable. Why? It is generally assumed by folks from around the world that in these digital times every business organization, celebrity, a creative individual has at some point in time connected with a website development company to build a complementing website.
Unfortunately, that is not the case!
In spite of knowing the importance of online presence and some of the staggering consumer habits such as 6 out of 10 people expect brands to have a content-driven digital portfolio and that almost 93% of corporates search their vendor requirements online, many enterprises still look at a website with skepticism.
Some who finally see the advantages of owning a digital property, develop one without enthusiasm, and then quickly go back to their old and obsolete ways of conducting business operations. Over a period of time, they even fail to maintain/update their website on regular basis.
So, why is it important to have a website for your business? The short and simple answer is – almost 55 to 60% of internet users say that they do not trust a company without a website or other forms of digital presence. This fact is vouched by any renowned website designing company.
Remember, having a visiting card may be optional today, but having a website is mandatory. If your organization is still contemplating building a website or belongs to the old school where traditional business practices and marketing strategies are considered God-like then it is time you switched your place of worship. Not convinced that a website is crucial for your business? Here are some facts which should change the viewpoint of every discerning business entity.
Boosts Credibility -
A good website instantly builds trust. Whether it is B2B or B2C, organizations that offer detailed information about their products/services/goods, along with other obligatory metrics such as the price, brand, delivery period, and packaging forces the visitor to stay longer and dig deeper into the organization's offerings. Many times, people just want to check the product or service online, before walking into a brick-and-mortar store to purchase. An intuitively built website can fulfill this desire and thereby generate leads. Moreover, businesses that provide addresses, telephone numbers, owner’s names and supplementary information fetches the concerned brand a solid legitimacy. It not only boosts credibility but instills confidence in a visitor.
Woocommerce Website an Information Hub -
A website allows your organization to create an information hub. Is your business not niche positioned? Are you one of the dozens of businesses offering similar merchandise? Yes! Then the answer to beat your competition is through the website content. By creating a content resource, your organization not only attracts potential customers via organic search but also attracts your competitors’ visitors by becoming a knowledge hub, a one-stop-shop for a particular product/service.
Easy to read and target-oriented content has the power to attract visitors again and again. So, whether your enterprise is building a portfolio website or an ecommerce website, content needs to be impeccable and compelling. Remember, offering just a picture won’t suffice. Your buyers also want to know the salient features and basic information which can only be provided through creative content
Internet – The Real Market -
Whether it is a retail customer, large organizations looking for vendors, or the government seeking new contractors, they all begin with an internet search. As mentioned above, 9 out of 10 business entities in need of suppliers/goods access Google or Yahoo search engine. If your organization is not organically listed on these search engines you lose out a large chunk of business to your competitors. As far as retail consumers are concerned, almost 6 out of 10 Google search products that are specific in nature; for example, a particular brand, feature, or color. In such a scenario, a highly optimized website can create magic in terms of sales and that too consistently and repeatedly. A high percentage of internet searches also take place for offline goods and services.
Cheap Marketing Channel -
Organizations planning to build a WordPress / Woocommerce website or catalogue website should always consider a web development company that can plan intelligently, especially in terms of content and keywords, typically to push your organization’s website/page ranking higher in the search engine results page. What does this mean for your business – a consistent and perpetual flow of visitors? Fetching thousands of visitors per month with just a couple of minutes of traction translates into thousands of valuable impressions and that too at a ridiculously low cost.
However, here is the bitter truth; many organizations develop a website and then abandon it. In such a scenario ROI reduces drastically as your competitors continuously manipulate their search engine parameters and also update their pages with fresh content pushing down your website ranking continuously till it gets completely lost.
Check the pricing for a simple or complex ecommerce website with your nearest developer.
Testimonials - Leverage Authority / Authenticity -
One of the sections of any business website is the provision of testimonials. Entrepreneurs, who are yet to build a website or those having one, but lack this feature, should focus on providing the details of buyers who have vouched for the quality of their product/service. It boosts the confidence of subsequent customers who simply click on the “buy button” without blinking an eye. This section can also be linked to the Google business page for further authentication. Testimonials are the second-best marketing tool after "Word of mouth publicity" and it practically costs nothing. Leverage the same by embedding it on landing/product pages.
24 X 7 Business Operations -
A website unlike humans or sales staff is not bound by shifts or labor laws. It works 24 hors and 365 days without taking a breather. Therefore, businesses should ask their web development company to embed relevant information in the most succinct way. A potential customer can visit the website in the middle of the night and yet be welcomed with well-laid-out navigation, crisp pictures and intuitive information. In a way, your website doubles up as your customer service department. This feature can be further tweaked by adding a FAQ page. Have a website already? Check if it has this provision. Make sure all the typical questions are answered on this page and see your sales zoom.
Call Center Disguised as Website -
A website is such a versatile tool that it can behave differently for different visitor perspectives. For example, by adding an AI-based Chat Bot a potential buyer can easily communicate with a non-existent person for general queries. On the other hand, human-based chatbots can also be employed; either with restricted timings or shift-based. Either way, it is a cheap option to look after visitor queries. Remember, a question that is answered professionally, timely and without the technical jargon increases leads and at times translates into sales. Websites with this feature have seen enormous growth in terms of sales and traction. This is especially true for eCommerce websites.
Conclusion -
When your business has carefully planned and search engine optimized pages, you can turn literally turn it into a dedicated marketing and sales hub. There is no need to employ extra staff. Simply ask your web designing company to run it on auto mode. A word of caution here; websites that are not updated regularly typically fall in terms of ROI and therefore need to be spruced and tweaked. So, don’t just build a web platform, create a brand, a digital outlet that is a reflection of your entrepreneurship, your goals, and your aspirations. Connect, engage, coerce and attract through your website. It is one of the cheapest and highly successful ways of achieving your marketing goals. Build one today!
Unfortunately, that is not the case!
In spite of knowing the importance of online presence and some of the staggering consumer habits such as 6 out of 10 people expect brands to have a content-driven digital portfolio and that almost 93% of corporates search their vendor requirements online, many enterprises still look at a website with skepticism.
Some who finally see the advantages of owning a digital property, develop one without enthusiasm, and then quickly go back to their old and obsolete ways of conducting business operations. Over a period of time, they even fail to maintain/update their website on regular basis.
So, why is it important to have a website for your business? The short and simple answer is – almost 55 to 60% of internet users say that they do not trust a company without a website or other forms of digital presence. This fact is vouched by any renowned website designing company.
Remember, having a visiting card may be optional today, but having a website is mandatory. If your organization is still contemplating building a website or belongs to the old school where traditional business practices and marketing strategies are considered God-like then it is time you switched your place of worship. Not convinced that a website is crucial for your business? Here are some facts which should change the viewpoint of every discerning business entity.
Boosts Credibility -
A good website instantly builds trust. Whether it is B2B or B2C, organizations that offer detailed information about their products/services/goods, along with other obligatory metrics such as the price, brand, delivery period, and packaging forces the visitor to stay longer and dig deeper into the organization's offerings. Many times, people just want to check the product or service online, before walking into a brick-and-mortar store to purchase. An intuitively built website can fulfill this desire and thereby generate leads. Moreover, businesses that provide addresses, telephone numbers, owner’s names and supplementary information fetches the concerned brand a solid legitimacy. It not only boosts credibility but instills confidence in a visitor.
Woocommerce Website an Information Hub -
A website allows your organization to create an information hub. Is your business not niche positioned? Are you one of the dozens of businesses offering similar merchandise? Yes! Then the answer to beat your competition is through the website content. By creating a content resource, your organization not only attracts potential customers via organic search but also attracts your competitors’ visitors by becoming a knowledge hub, a one-stop-shop for a particular product/service.
Easy to read and target-oriented content has the power to attract visitors again and again. So, whether your enterprise is building a portfolio website or an ecommerce website, content needs to be impeccable and compelling. Remember, offering just a picture won’t suffice. Your buyers also want to know the salient features and basic information which can only be provided through creative content
Internet – The Real Market -
Whether it is a retail customer, large organizations looking for vendors, or the government seeking new contractors, they all begin with an internet search. As mentioned above, 9 out of 10 business entities in need of suppliers/goods access Google or Yahoo search engine. If your organization is not organically listed on these search engines you lose out a large chunk of business to your competitors. As far as retail consumers are concerned, almost 6 out of 10 Google search products that are specific in nature; for example, a particular brand, feature, or color. In such a scenario, a highly optimized website can create magic in terms of sales and that too consistently and repeatedly. A high percentage of internet searches also take place for offline goods and services.
Cheap Marketing Channel -
Organizations planning to build a WordPress / Woocommerce website or catalogue website should always consider a web development company that can plan intelligently, especially in terms of content and keywords, typically to push your organization’s website/page ranking higher in the search engine results page. What does this mean for your business – a consistent and perpetual flow of visitors? Fetching thousands of visitors per month with just a couple of minutes of traction translates into thousands of valuable impressions and that too at a ridiculously low cost.
However, here is the bitter truth; many organizations develop a website and then abandon it. In such a scenario ROI reduces drastically as your competitors continuously manipulate their search engine parameters and also update their pages with fresh content pushing down your website ranking continuously till it gets completely lost.
Check the pricing for a simple or complex ecommerce website with your nearest developer.
Testimonials - Leverage Authority / Authenticity -
One of the sections of any business website is the provision of testimonials. Entrepreneurs, who are yet to build a website or those having one, but lack this feature, should focus on providing the details of buyers who have vouched for the quality of their product/service. It boosts the confidence of subsequent customers who simply click on the “buy button” without blinking an eye. This section can also be linked to the Google business page for further authentication. Testimonials are the second-best marketing tool after "Word of mouth publicity" and it practically costs nothing. Leverage the same by embedding it on landing/product pages.
24 X 7 Business Operations -
A website unlike humans or sales staff is not bound by shifts or labor laws. It works 24 hors and 365 days without taking a breather. Therefore, businesses should ask their web development company to embed relevant information in the most succinct way. A potential customer can visit the website in the middle of the night and yet be welcomed with well-laid-out navigation, crisp pictures and intuitive information. In a way, your website doubles up as your customer service department. This feature can be further tweaked by adding a FAQ page. Have a website already? Check if it has this provision. Make sure all the typical questions are answered on this page and see your sales zoom.
Call Center Disguised as Website -
A website is such a versatile tool that it can behave differently for different visitor perspectives. For example, by adding an AI-based Chat Bot a potential buyer can easily communicate with a non-existent person for general queries. On the other hand, human-based chatbots can also be employed; either with restricted timings or shift-based. Either way, it is a cheap option to look after visitor queries. Remember, a question that is answered professionally, timely and without the technical jargon increases leads and at times translates into sales. Websites with this feature have seen enormous growth in terms of sales and traction. This is especially true for eCommerce websites.
Conclusion -
When your business has carefully planned and search engine optimized pages, you can turn literally turn it into a dedicated marketing and sales hub. There is no need to employ extra staff. Simply ask your web designing company to run it on auto mode. A word of caution here; websites that are not updated regularly typically fall in terms of ROI and therefore need to be spruced and tweaked. So, don’t just build a web platform, create a brand, a digital outlet that is a reflection of your entrepreneurship, your goals, and your aspirations. Connect, engage, coerce and attract through your website. It is one of the cheapest and highly successful ways of achieving your marketing goals. Build one today!
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