How To Design A Website For More Leads?

A business website is not just a bundle of clickable, hyperlinked web pages. It is much more than that! It is the reflection of your organization and therefore website development is a serious business proposition, more so when it is designed to generate an impressive number of leads. Having said that, one also needs to understand that, it is a fantastic, omnipresent marketing tool, servicing visitors who arrive from a myriad of geographies. In short, a website is like a digital salesperson, and therefore needs to be dressed well, articulate, efficient, and responsive.

A well-designed website can definitely improve lead numbers. However, it is easier said than done. And the reason is that most of them are created without a blueprint. Even before the first line of code is written website “lead” generation strategies need to be set up. It is an essential step that can save businesses a lot of grief later.

So, do you want to learn how to generate more leads from your website?

As mentioned above, although website designing is no rocket science, it nonetheless demands a definite plan of action. Exploiting the right tools, techniques and creativity can assure a website that offers a continuous flow of a large number of quality leads. Some of the basic fundamentals and proficiencies required to design a website that offers potential opportunities are mentioned below. Follow them to turn your website into a powerhouse of quality leads.

• Branding & Aesthetics

Every organization creates marketing collaterals such as business cards, brochures, vlogs, and blogs with distinct branding colors, logos, jingles, or catchlines which are unique in nature. These elements need to spill over to the website. A uniform and consistent use of design components can instantly generate trust and confidence. Customers accustomed to a particular color scheme will quickly recognize the brand. Uniformity is the key here.

Brand credibility improves lead generation. It turns visitors into potential buyers quickly and without coercion. Even search engines love brand symmetry and uniformity. It awards such websites with higher page ranks which in turn results in improved inorganic traffic.

Aesthetics too plays an important role in generating an increased number of leads. Digital property owners may be shocked to know that a visitor typically judges a website in less than a second, and depending on this person’s opinion he or she would either continue or simply fade away, never to return. In such a scenario, apart from pleasing colors which are in sync with your brand, you also need to focus on navigation, website structure, whitespace, fonts, and content symmetry.

In short, your marketing collateral/branding narrative should be in tandem with your website. Opt for a website development company that adheres to these principles and design nomenclature.

• Dedicated Landing Pages

Every good web app development company knows that a website is made up of several web pages. Most of them are connected via clickable links. These inner pages are only visible when someone visits them from within the website or from external sources such as search engines, social media platforms, or backlinks in the form of blog links.

Apart from the above, a website also consists of landing pages, specifically built for digital marketing campaigns. These are special pages that boast high-quality images, user query answers, product/service information, and at times even videos. Landing pages not only increase leads but also improve conversions as these are highly targeted pages. So, the next time a visitor clicks on a link provided by a search engine ( paid or organic ) the said person will be directed to the concerned landing page which offers a plethora of well-structured information, images, and buying links.

As mentioned above landing pages are fantastic tools to improve leads and sales. Organizations need to ask their website development agency to build a bouquet of such pages, especially for their fast-moving, premium products, and services.

• Call to Action – How & Why

A visitor arrives at a particular webpage. This person is almost convinced about a product/service but needs that final nudge to opt for the merchandise. In some cases, the same entity may look out for further information. This secondary push is provided by CTA or calls to action button/link. This is the 3rd most important strategy to improve leads from a website.

CTA & Lead Generation –

A CTA is not just a buy button positioned strategically. It can also be a popup window with charts/scales, text information, or an external link to an HD video with detailed information and motion graphics. CTA can also be an interactive “Form” or a “Call Us” link.

The idea is to offer visitors a handy proposition, a quick buying link, or a buy button. Remember, Call-to-action is a widely used technique, to either generate leads or convert interest into sales and therefore its strategic placement is of extreme importance.

• High-quality content

High-quality content not only reflects the deep understanding that the company has for its products and services but also conveys a sense of superiority, of being a leader in that particular niche. This ultimately translates into trust. Visitors realize that they are exploring a domain with a high level of commitment and knowledge. A superior content typically increases leads, and there are no two ways about it.

Website development cost and content creation cost are two distinct expenditures –

Content is not just limited to product/service descriptions and data sets. It can also be incorporated into the website in the form of a blog, downloadable technical data, dedicated and informative brochures, etc. All this typically results in improved leads and conversion too.

Leads can be further enhanced through premium content available via the subscription model. If your content is good, visitors will not hesitate to subscribe. The data collected can then be used to engage with subscribers indirectly. For example, subscribers would love to read about their niche interests. By providing links within this content, chances are these subscribers will convert into leads.

Business website owners should insist and demand from their website development company a dedicated FAQ page. An explicit FAQ page can increase leads manifold. This page is a part of a good content strategy to help garner leads.

• Social Media Links

Everyone knows the power of social media. Its impact is recognized by industry leaders and therefore most of the top brass of corporates have their presence on these platforms. Social media allows organizations to build trust, generate a highly active user base, and then leverage from these advantages in a variety of ways which include –

• Fetching testimonials.
• Feedback whether positive or negative in turn evolves into a span for lead generation.
• Product / Service Reviews – This user-generated content inspires other buyers. It increases interest and ultimately converts into leads.

Social media links on the website need to be placed in the right page section; using impactful graphics/links and they should also be visible all the time. A simple click should allow users to shuffle between the website and the relevant social media platform.

Conclusion –

A visually appealing, brand complementing, and intelligently designed website can help organizations improve lead generation factor dramatically while the rest of the subsets such as CTA’s, landing pages and high-quality content provides further thrust. Website owners and website Development Company need to understand that page speed and responsiveness also plays an important role in cultivating leads. A page speed of more than three seconds increases the bounce rate by 30%, and anything beyond seven seconds results in a 100% bounce rate. These are crucial metrics that need to be monitored continuously, for the uninterrupted propagation of quality leads.