How Ecommerce SEO Can Help Online Stores Increase Organic Traffic
Almost 4 in 10 shoppers visit Flipkart ( India ) and 5 in 10 shoppers visit Amazon ( U.S ) directly, ignoring most of the other ecommerce stores. These numbers are only challenged by Google where 1.5 out of 10 people begin their purchase with keyword search. It is an eye-opener for the rest of the players; to harness the power of search engines and thereby make themselves visible to potential online buyers. And the only way to accomplish this is via ecommerce SEO service.
Is your ecommerce business suffering from low search engine ranking?
Many ecommerce players tend to reflect negative metrics with regards to search engine optimization – this includes poor quality traffic, equally poor conversion rate, and most of all, low page ranking. It simply means you are losing out to other players within a similar niche. The only solution to boost your organic search results is through ecommerce SEO.
Any top e-commerce SEO Company worth its salt achieves SEO success through imbibed knowledge, experience, state-of-the-art tools, and development cognition. Having said that, some of the common SEO practices or areas which these entities analyze and tweak are –
Technical SEO Audit –
Even the best e-commerce SEO Agency in Mumbai begins with in-depth auditing of the concerned ecommerce store. Some of the parameters that they keenly analyze include but are not limited to –
- Domain related issues
- URL Structure or web address
- Page Speed
- Canonical tags
- Redirects and mobile-friendliness
Their team also looks into indexation of various pages, their ranking or absence as the case may be. Everything is mentioned in the audit report which helps individual experts tweak these parameters for enhanced exposure after the SEO strategy is completed.
Sitemap and robots.txt files are often neglected during the ecommerce development stage. If these crucial documents are not present or not updated, crawling of product pages may not take place, and even if it happens it might take a long time. This will inadvertently impact your store’s organic search campaign. And therefore, ecommerce SEO solutions need to be exploited. An experienced agency with experience in several CMS platforms such as Magento, Woocommerce, Shopify, and BigCommerce, can technically manipulate these files for improved crawlability.
Duplication is poison for ecommerce stores. Similar content, product page, or category page can negatively affect page ranking and hence SEO experts make sure these are addressed appropriately.
Keyword Research –
One of the frequent questions many store owners ask is “how to do ecommerce SEO?”
An experienced e-commerce SEO company typically approaches this task addressing the above-mentioned parameters, and then initiates keyword research.
The two relevant factors which are taken into consideration are – keyword strength and target audience. A fine balance is achieved by using tools that are intuitive, intelligent, and discover the most opportune keywords.
Simply adding random keywords won’t suffice. As mentioned above, these solo, short and long-tail keywords have to be exploited differently on different pages/platforms.
On-Page Audit –
How to increase the organic traffic via on-page audit?
Reputed metadata specialists are known for their highly intense analysis. These specialists exploit manual and automated techniques to check page titles, Meta descriptions, heading, and image alternative tags which are the foundation of any good SEO. Schema codes are verified, along with content structure and internal linking of various pages.
These experts also verify image compression parameters, video link tags and titles, overall user experience, and primary menu structure. These are tweaked as per the latest demands of search engine algorithms to fetch higher page ranking and improved organic search visibility.
Off-Page SEO –
Reputed, top e-commerce SEO agency initiates off-page SEO using multiple strategies which work in tandem, along with complementing plans. For example, informative content or infographics distributed across popular social media platforms and influential blogging websites can instantly create a buzz around a product or a service. Shareable content has the power to improve brand image, brand recollection and create large user-generated responses which further enhances SEO initiative.
However, there is a catch. Off-page SEO such as backlinks, shareable content, and article submissions need to be high quality and hosted on authoritative referral websites / social media groups/influencers. Weak backlinks will make little difference in improving page authority or page rank.
A final word on backlinks
Backlinks need to be complementing in nature. If your store is selling motorcycle accessories such as gloves, helmets, key chains, and if your off-page SEO strategy has conflicting backlinks, typically related to an entirely different product/service then it will only hurt your page ranking.
Schema Implementation –
What is ecommerce SEO and how is schema associated with it?
Schema implementation is yet another SEO metric that needs careful integration into web pages. These rich snippets not only help Google read the content efficiently and clearly but also displays on the search results page, offering a bird’s eye view of the concerned page. This extra clarity and visibility help improve click-through rate and thereby engagement.
One of the tools which industry experts exploit for schema integration is validator.schema.org.
Content Auditing –
The two most commonly asked questions related to ecommerce are – what is ecommerce & what is ecommerce SEO?
While ecommerce simply means electronic commerce, leveraging its goals from assorted mediums is what SEO is all about. And therefore, search engine optimization agencies make sure that client SEO strategy involves content and keyword-related analysis. A rich content duly interspersed with chosen keywords, not only enhances Google search ranking but also improves customer engagement. Content-driven strategies help brands fetch greater traction in terms of feedback.
Some of the other content strategies include onsite and offsite blog posts, third-party article submission, and influencer backlinking. All these are a part of the robust “Backlinking” initiative. That it offers greater customer engagement, improves brand image and delivers impressive user-generated content are some of its other perks.
SEO is no longer an option for ecommerce stores. As mentioned in the very first paragraph, apart from a handful of existing ecommerce businesses, the rest of the players which includes new and upcoming ones, need to attract traffic organically. And this can only happen if you hire a renowned SEO company such as Exavibes which incidentally is tagged as the top e-commerce SEO Company in India. They have a specialist SEO team that looks after niche tasks and employ rigorous SEO checklists and audits.